Saturday, December 21, 2019
The Media Influences Public Knowledge On Health Issues And...
In this day and age of technology and information, communication is at an all-time high. A vast portion of our societyââ¬â¢s opinions and choices are heavily influenced by a very prominent media presence which has infused itself into our daily lives. This paper will examine the ways in which the media influences public knowledge about health issues and the subsequent effects upon patientsââ¬â¢ personal health decisions. Through this lens, I will examine the anti-vaccine movement and consider methods that can be utilized by healthcare professionals to combat the consequences of misinformation. This is important due to the massive repercussions that mass media can have on communication within our society. As the availability of quick, nearly instantaneous communication and information has become more widespread, this effect has become exacerbated. Within a day of a major event, the entire world will be discussing its details and various standpoints spread like wildfire. This is furthered via social media. As a tool, social media helps to cultivate discussion and debate leading towards more collective opinions. This mechanism has ties to the social comparison theory in which people tend to compare themselves to others (SOURCE). As people sift through social media and while they view other media sources, they are constantly comparing their own views to those of others and molding their viewpoints in response. Mass media can oftentimes be intentionally persuasive as well in the forms ofShow MoreRelatedVaccination Programs And Its Impact On Public Health2890 Words à |à 12 P agescontinuing to have a huge impact on public health in society today. Programmes implemented around the world have led to a decline in mortality and morbidity of infectious diseases, and are foreseen to eliminate yet more (Centers for Disease Control and Prevention, 2011). 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